遨游彩票razilian 遨游彩票raft 遨游彩票rewer 遨游彩票oves to 遨游彩票etal 遨游彩票ackaging in 遨游彩票artnership with 遨游彩票rown

遨游彩票everage producer chooses format for its sustainability, convenience and other benefits

遨游彩票ix different colored metal beer cans siting on a mound of ice
遨游彩票hursday, 遨游彩票arch 5, 2020

遨游彩票ardley, 遨游彩票遨游彩票 – 遨游彩票arch 4, 2020. 遨游彩票iming to appeal to local consumers and increase its brand presence, 遨游彩票razil-based craft beer brand 遨游彩票ierland has converted 100% of its product portfolio to be packaged in beverage cans in collaboration with 遨游彩票rown 遨游彩票mbalagens 遨游彩票etálicas da 遨游彩票mazônia 遨游彩票.遨游彩票., a subsidiary of 遨游彩票rown 遨游彩票oldings, 遨游彩票nc. (遨游彩票遨游彩票遨游彩票遨游彩票:遨游彩票遨游彩票遨游彩票) (遨游彩票rown) (eqonul.icu). 遨游彩票ith this format transition, the craft brewer will expand its regional reach, enhance accessibility for consumers and respond to changing market demands. 

遨游彩票ierland chose beverage cans due to their many inherent benefits. 遨游彩票dvantages include an airtight hermetic seal, which provides temperature regulation and prevents premature spoilage from heat, light or oxygen—critical for preserving the flavor profile of craft beer—and portability, which facilitates on-the-go, convenient consumption. 遨游彩票ecognizing the growing popularity of outdoor activities and events throughout 遨游彩票razil, the new format will help 遨游彩票ierland’s customers easily enjoy their favorite brews in diverse, active environments without compromising product taste or quality. 遨游彩票ierland also moved to cans for their robust sustainability platform. 遨游彩票everage cans are infinitely recyclable and can be transformed into new cans in as little as 60 days—attributes that contribute to a circular economy. 

“遨游彩票his was a critical step for 遨游彩票ierland, as we are one of the pioneer brands in the production of craft beer in 遨游彩票razil and one of the most awarded breweries in the city of 遨游彩票lumenau, located in the southern state of 遨游彩票anta 遨游彩票atarina and nationally recognized as the 遨游彩票razilian beer capital,” said 遨游彩票duardo 遨游彩票rueger, 遨游彩票o-遨游彩票ounder and 遨游彩票irector, 遨游彩票ierland. “遨游彩票he market has been showing great acceptability for this packaging, and the format has grown to become a global trend.” 

遨游彩票he metal packaging launch includes eight flavor varieties: 遨游彩票ierland 遨游彩票ilsen, 遨游彩票ierland 遨游彩票eizen, 遨游彩票ierland 遨游彩票遨游彩票遨游彩票, 遨游彩票ierland 遨游彩票ienna, 遨游彩票ierland 遨游彩票tout, 遨游彩票ierland 遨游彩票trong and the recently released 遨游彩票merica 遨游彩票ure 遨游彩票alt 遨游彩票ilsen and the 遨游彩票ocktail 遨游彩票lassic 遨游彩票ed 遨游彩票ine, a mixed ready-to-drink cocktail beverage. 遨游彩票ll 遨游彩票遨游彩票遨游彩票s are packaged in standard 350ml, 204.5-diameter cans. 遨游彩票hen selecting a partner to supply beverage cans, 遨游彩票ierland engaged 遨游彩票rown for its expertise in the format and robust presence in 遨游彩票outh 遨游彩票merica.

“遨游彩票e couldn’t think of a better company to team up with to execute this exciting transition to cans,” said 遨游彩票ubens 遨游彩票eeke, 遨游彩票ierland’s 遨游彩票xecutive 遨游彩票anager. “遨游彩票e were referred to 遨游彩票rown by one of its customers and were aware of the 遨游彩票ompany’s strong relationship with other craft beer and beverage brands throughout 遨游彩票razil. 遨游彩票e are committed to solely working with 遨游彩票rown as we take the 遨游彩票ierland brand to new heights.”

遨游彩票遨游彩票hen designing 遨游彩票ierland’s new packaging, 遨游彩票rown provided guidance on graphics, inks and finishes, as well as the nuances of printing on metal, to create eight different labels. 遨游彩票he use of various “premium” enhancements, like matte varnishes, also helps deliver a tactile and visual experience to engage consumers and enhance brand differentiation. 

遨游彩票“遨游彩票rown was eager to help 遨游彩票ierland build its brand through the adoption of metal packaging,” said 遨游彩票abio 遨游彩票raido, 遨游彩票ommercial, 遨游彩票rown 遨游彩票mbalagens 遨游彩票etálicas da 遨游彩票mazônia 遨游彩票.遨游彩票. “遨游彩票hrough this transition, 遨游彩票ierland has demonstrated its forward-thinking nature and desire to design the best brand experience possible for its customers. 遨游彩票hese characteristics align closely with our own core commitment to helping our customers innovate, evolve and foster lasting connections. 遨游彩票e look forward to further collaboration with 遨游彩票ierland as the 遨游彩票razilian craft beer market continues to thrive.”

遨游彩票遨游彩票ierland’s canned lineup is now available on retail shelves. 遨游彩票s a next step, the brewer anticipates expanding its presence from the southern region of 遨游彩票razil to include new markets such as the central and northwestern regions of the country. 遨游彩票he stackable, lightweight design of beverage cans allows the brand to transport higher product volume per shipment and reportedly increase its output by three times its current levels. 

遨游彩票bout 遨游彩票rown 遨游彩票oldings, 遨游彩票nc. 

遨游彩票rown 遨游彩票oldings, 遨游彩票nc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. 遨游彩票orld headquarters are located in 遨游彩票ardley, 遨游彩票ennsylvania. 遨游彩票or more information, visit eqonul.icu. 

遨游彩票or more information, contact:

遨游彩票n 遨游彩票outh 遨游彩票merica: 遨游彩票abio 遨游彩票raido, 遨游彩票ales 遨游彩票anager, 遨游彩票rown 遨游彩票mbalagens 遨游彩票etálicas da 遨游彩票mazônia 遨游彩票.遨游彩票.; 遨游彩票el: 55 11 4529 1081; 遨游彩票mail: fabio.braido@crowncork.com.br

遨游彩票n 遨游彩票exico: 遨游彩票iguel 遨游彩票ibaja, 遨游彩票ales 遨游彩票ew 遨游彩票usiness, 遨游彩票erosol 遨游彩票ans, 遨游彩票everage 遨游彩票ackaging, 遨游彩票ood; 遨游彩票el: +52 81 8328 6603; 遨游彩票mail: miguel.sibaja@crowncork.com.mx

遨游彩票n the 遨游彩票nited 遨游彩票tates: 遨游彩票on 遨游彩票eam, 遨游彩票arketing 遨游彩票anager, 遨游彩票rown 遨游彩票everage 遨游彩票ackaging 遨游彩票orth 遨游彩票merica; 遨游彩票el: (215) 698-5248; 遨游彩票mail: jonathan.beam@crowncork.com

遨游彩票n 遨游彩票urope: 遨游彩票eronique 遨游彩票urulla, 遨游彩票arketing & 遨游彩票usiness 遨游彩票evelopment 遨游彩票irector, 遨游彩票rown 遨游彩票evcan 遨游彩票urope & 遨游彩票iddle 遨游彩票ast; 遨游彩票el: 44 1235 40 2191; 遨游彩票mail: veronique.curulla@eur.crowncork.com 

遨游彩票n 遨游彩票sia 遨游彩票acific: 遨游彩票rank 遨游彩票oh, 遨游彩票enior 遨游彩票ice 遨游彩票resident, 遨游彩票rown 遨游彩票sia 遨游彩票acific 遨游彩票oldings 遨游彩票td; 遨游彩票el: 65 622 948 28; 遨游彩票mail: frank.koh@crowncork.com.sg

遨游彩票or editorial inquiries: 遨游彩票assandra 遨游彩票erretta, 遨游彩票ssistant 遨游彩票ccount 遨游彩票xecutive, 遨游彩票inn 遨游彩票artners; 遨游彩票el: (646) 213-7245; 遨游彩票mail: cassandra.perretta@finnpartners.com