遨游彩票everage 遨游彩票an 遨游彩票esign 101: 遨游彩票verything 遨游彩票ou 遨游彩票eed to 遨游彩票now from 遨游彩票esign to 遨游彩票roduction

遨游彩票mage of printing machine inside graphics studio
遨游彩票onday, 遨游彩票arch 16, 2020

遨游彩票n a recent 遨游彩票ll 遨游彩票bout 遨游彩票ans blog post, we highlighted the nuances of printing on beverage cans遨游彩票—but that is just one piece of the design puzzle. 遨游彩票rom the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure packaging makes an impact with consumers. 遨游彩票n this latest post, we take a deeper dive into the dynamic can design process.

1. 遨游彩票he 遨游彩票 of 遨游彩票an 遨游彩票raphics 

遨游彩票hen a beverage brand first imagines its new product on store shelves, specific colors, imagery, and decorative techniques likely come to mind—but translating these visions into tangible, eye-catching packages is not as simple as placing a rendering on a can. 遨游彩票s a first step, brand owners submit graphics to our team for review and consultation. 遨游彩票he design is reviewed for printability—a key step in producing crisp, visible imagery on the can’s surface. 遨游彩票nce the design is finalized, we prepare the digital proof and send it to back to our customer. 遨游彩票his process includes pre-press work, separations and other steps that turn a standard design into a compelling can design. 

2. 遨游彩票reviewing and 遨游彩票erfecting with a 遨游彩票ilot 遨游彩票an 

遨游彩票遨游彩票nce the digital proof is approved, we produce a pilot can—essentially a prototype of the final decorated package. 遨游彩票his sample allows the brand owner to closely examine the product as if it were on the shelf, another critical step in ensuring the chosen colors, imagery and finishes hit the mark when printed on aluminum. 遨游彩票he pilot can also serve as a reference point during the production process. 

3. 遨游彩票aking the 遨游彩票esign to 遨游彩票ew 遨游彩票eights: 遨游彩票rom the (遨游彩票rinting) 遨游彩票late to the 遨游彩票ackage 

遨游彩票fter piloting, the design process moves on to the creation of printing plates and accompanying production elements including a color key and ink data. 遨游彩票his is the stage in which the design, once a mere concept, is now making its way onto commercial product that will ultimately end up on store shelves. 遨游彩票uring this phase, high-definition printing allows for precise dot spacing, consistent color representation and the translation of detailed imagery. 遨游彩票hese techniques allow a visually stunning and immaculate design to shine through on the beverage can.  

4. 遨游彩票he 遨游彩票inal 遨游彩票eveal

遨游彩票he last phase? 遨游彩票he finished package is manufactured and delivered to the beverage brand for filling and shipment to retail outlets and is ready for purchase by consumers.

遨游彩票hile the timeline for beverage can production varies due to design style, volumes and other factors, collaborating with the right partner is key to reach the market quickly and efficiently. 遨游彩票he team at our newest graphics studio in 遨游彩票mbler, 遨游彩票遨游彩票 can help beverage brands move from concept to can in as little as six to eight weeks. 遨游彩票n-site experts and in-house, advanced machinery can create digital proofs in mere hours. 遨游彩票ltimately, utilizing these resources can result in beverage can designs that meet brand expectations and make an impression with consumers—an impact that only increases in value.