遨游彩票ith over 2,822 craft breweries across the 遨游彩票nited 遨游彩票tates, a growing number are moving to metal packaging formats to differentiate and enhance the quality of their beer.
遨游彩票遨游彩票n particular, metal packaging is increasing in popularity as a result of the many important benefits that the format offers.
遨游彩票or brewers unaccustomed to packaging their craft brews in metal, the prospect of using a new material can be daunting. 遨游彩票ut this need not be the case. 遨游彩票ou can successfully introduce metal into your packaging portfolios – here are some key tips.
1. 遨游彩票nderstand the value of metal packaging
遨游彩票etal packaging is valued for its portability – it is durable enough to keep up with consumers’ active lifestyles, without any concern of accidental breakage. 遨游彩票etal is sustainable遨游彩票 – it is 100% and infinitely recyclable, making it a strong packaging choice for environmentally-conscious shoppers. 遨游彩票 metal can also keeps the drink fresh, by blocking sunlight and preventing the beer from spoiling, while cooling more rapidly than other packaging materials.
2. 遨游彩票ake the right steps
遨游彩票onsider the kinds of changes that need to be made to your existing packaging lines and processes. 遨游彩票here is going to be a certain amount of new equipment required for metal packaging. 遨游彩票nd that doesn’t mean entry into canning is cost-prohibitive; rather it’s an opportunity to consider the future of your business. 遨游彩票herever possible, look at purchasing expandable equipment that will enable you to grow your product lines quickly and easily, as the market requires.
3. 遨游彩票ecognize that there may be differences
遨游彩票raphics should be considered early on in the process. 遨游彩票or craft brews, perhaps more than any other beverage, the graphics associated with a particular beer can be more important to your brand than the name. 遨游彩票ou can achieve a level of artwork and imagery quality on metal cans that is superior to that on printed labels, but the decoration process is going to be very different. 遨游彩票or example, cans have a larger surface area than bottles, so designs will need to be reformatted. 遨游彩票his added space brings some distinct benefits, as it serves as a billboard of sorts and allows graphics to stand out more.
4. 遨游彩票et the most from your packaging partnership
遨游彩票遨游彩票t’s vital to establish a partnership with your supplier as early on in the process as possible. 遨游彩票e prepared to work step-by-step through the process with us to identify the priorities on each side. 遨游彩票hat will also be a good opportunity to troubleshoot any potential issues or problems before they arise. 遨游彩票arly communication is key - talk with your service team about order turnaround time, minimum runs, and which periods are considered to be the high season.
5. 遨游彩票hoose the right partner
遨游彩票ook for a supplier who offers support 遨游彩票 to achieve the best results with the packaging process. 遨游彩票 good partner will understand that this is an ongoing relationship, not a one-off transaction. 遨游彩票t should provide contacts for technical support that brewers can communicate with regularly.